Industry Takes: Same Commercials, New Tech

Industry Takes: Same Commercials, New Tech

In 2019, digital ad spending will account for roughly half of the global ad market for the first time. Despite rapid technological development, advertisers have been slow getting to this point. Historically, brands have banked on their online audience engaging with...
Industry Takes: Content Is King, Part 2

Industry Takes: Content Is King, Part 2

This is part two of “Industry Takes: Content Is King.” Read part one here. While networks and tech companies race to grab a piece of the pie, audiences struggle to play catch up. With so many services vying for attention, and with so much original content...
Industry Takes: Content Is King, Part 1

Industry Takes: Content Is King, Part 1

This is part one of the two-part series “Industry Takes: Content Is King.”   It’s no surprise that consumers have a lot of options when it comes to what they’re watching and more importantly how and when they’re watching it. Gone are the days when major...