by Justin Turnblom | Aug 7, 2019 | Industry Takes
In 2019, digital ad spending will account for roughly half of the global ad market for the first time. Despite rapid technological development, advertisers have been slow getting to this point. Historically, brands have banked on their online audience engaging with...
by Justin Turnblom | Jul 15, 2019 | Industry Takes
Georgia is the third largest production hub in the U.S. But an ideological fight between conservative politics and the Hollywood machine threatens to pull the rug out from under the Peach State’s production economy. In 2018, Georgia racked up $2.7 billion in...
by Justin Turnblom | May 23, 2019 | Industry Takes
This is part two of “Industry Takes: Content Is King.” Read part one here. While networks and tech companies race to grab a piece of the pie, audiences struggle to play catch up. With so many services vying for attention, and with so much original content...
by Justin Turnblom | May 23, 2019 | Industry Takes
This is part one of the two-part series “Industry Takes: Content Is King.” It’s no surprise that consumers have a lot of options when it comes to what they’re watching and more importantly how and when they’re watching it. Gone are the days when major...
by Justin Turnblom | Apr 19, 2019 | Industry Takes
An Approved Agreement The National Board at SAG-AFTRA has unanimously approved the successor contracts previously agreed upon by the Union and the Joint Policy Committee earlier this month. The agreement represents a significant effort to address the changing nature...
